A web design company can help businesses in Tampa boost their internet traffic and make their website more appealing to potential customers. There are many elements of a site, and each requires a close look.

The Layout of a Site

In Tampa, it is essential for a business looking for success to have an online presence. This is where a web design company comes in. When you hire an agency to enhance your site, they will take every detail of your services into consideration, along with your preferred color scheme, targeted demographic, and areas of business. Agencies like ours work with clients and use our personal knowledge to create a website perfect for you. The layout is an essential factor that online marketing and advertising agencies like us focus on.

Simple navigation is key to the success of a business’s online presence. Potential customers are quick to judge an online market based on user-friendliness. If yours is too tricky to use, you could lose customers to another business with a better layout.


The color scheme of your online presence plays a large part in the appeal to consumers in Tampa. Too many colors distract users from the content of your page. A web design company may choose two or three colors to build up your site. How these colors are used is also important. Using contrasting colors to display text is beneficial to potential customers. Also, a lot of white spaces or negative space can help give a clean look, helping it achieve a modern style.

Choosing colors for a brand based on the appeal to customers is a complicated process. However, a web design company with knowledgeable employees will have no problem incorporating tones that fit your brand.

Images Should Be Powerful

It does not matter if you took photos in Tampa, or purchased them online; your site needs clear, high-quality images. The right pictures can aid in selling your services to your targeted demographic. Photos can also give customers an idea of what your products or services look like in-use. Also, large images of products provide business owners an opportunity to show fine details of their goods.

In addition, the right photos can add a sense of style that shows off your brand. Also, graphics and videos appeal to consumers and can often be more informative than text.

A Web Design Company Should Offer Search Engine Optimization

Formatting that appeals to consumers in Tampa can also appeal to search engines as well. A web design company will often offer SEO services as they build your site in order to help your enterprise rise in search engine rankings. Skilled and experienced agencies include content writers on their team. These individuals create content specifically tailored to your website and target audience, with SEO in mind as well.

True SEO, performed by agencies with a vast knowledge of this process, can take a while. On average, results from SEO are visible six to nine months after modifications are made. While this is not a part of your online development that you will see come together quickly, it is essential to the success of your business.

Other Important Aspects

When it comes to the content on your site, some elements can be considered a requirement. A Tampa web design company will pull your page together and ensure that it includes necessary navigation tools, like a search bar. In addition, you should have informative pages, including:

  • An about page
  • A contact page
  • A page for customers to buy goods or sign up for your services

Another important aspect of a website is mobile compatibility. Many people will discover your services on their phone, and it is vital your site allows them to navigate with ease. If not, you can lose potential customers who will opt for a more mobile-friendly option.

Strategic Web Design

At Strategic, we are more than just a web design company. We provide Tampa with exceptional services that come from listening to the needs of our clients and working closely with them to help achieve their goals. We also offer other online marketing services like social media management. Find us online or call us at (727) 531-7622.