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26 Mar, 2013

Refuse to Sink in the Rough Seas of Online Marketing

2016-10-31T15:37:30-04:00March 26th, 2013|Categories: Online Marketing|Tags: , , , |

Refuse to Sink, when interpreted symbolically this message can apply to your personal and professional life. It means to hold on, never let anything bring you down, and to never give up. Refusing to sink when things get tough is a quality to admire. Apply this philosophy and determination in everything you do and particularly when it comes to your business and its online presence.

16 Jan, 2013

Photos on Social Media Platforms

2016-10-31T15:37:30-04:00January 16th, 2013|Categories: Social Media|Tags: |

“A photo says a thousand words.” This adage is more relevant than ever with the booming importance of photos on social media platforms and your branding strategy. In fact, the number of words a photo says may be more appropriately translated into the number of ‘likes’ on Facebook and the number ‘retweets’ on Twitter. Photos on social media platforms generate 200% more interaction rate with users and followers. This is our ultimate goal. Interaction, engagement and brand recognition.

21 Dec, 2012

Reasons to Join Twitter

2016-10-31T15:37:30-04:00December 21st, 2012|Categories: Social Media|Tags: , |

I've always been opposed to Twitter, probably more so than most. I saw it as a feed of materialistic movie stars and whining wannabes. I hoped the social media platform, established in 2006, was just a trend. But how long can you label something a trend before you need to re-evaluate its status?

19 Dec, 2012

Know Your Website and Social Media Numbers

2016-10-31T15:37:30-04:00December 19th, 2012|Categories: Social Media, Web Design|Tags: , |

We have come to that time of year when we should tally up the score on what we did this year and decide on the numbers we want for next year. Even if you find it painful it’s really something that we all need to do. We can rationalize how unimportant the numbers are but in the end the numbers do tell the tale.

22 Oct, 2012

The Use and Care of Pinterest

2016-10-31T15:37:30-04:00October 22nd, 2012|Categories: Social Media|Tags: , |

Browsing Pinterest is like leafing through Architectural Digest, Martha Stewart’s Living, National Geographic, and GQ Magazine – all at the same time. Its appeal is upscale. According to recent Pew poll, its users mainly are young women. It’s the fastest growing social media. Retailers like Banana Republic, Nordstrom, and Hammacher Schlemmer work their Pinterest boards like crazy. Why?

11 Oct, 2012

What is Instagram?

2016-10-31T15:37:30-04:00October 11th, 2012|Categories: Social Media|Tags: , , |

If you have a Facebook or Twitter account, you have most likely come across a photo that has a vintage look to it. That is Instagram; it is one of the most popular mobile photo application to download today. Everyone likes being able to tell a story using photos or for people to see the fun activities they are participating in. That is where Instagram comes in. Instagram is a free, fun, and a famous way to tell your stories through images.

21 Sep, 2012

What is Pinterest?

2016-10-31T15:37:30-04:00September 21st, 2012|Categories: Social Media|Tags: , , |

What is Pinterest? It's virtual creative mania that sucks users in for days on end until they find themselves in a vortex of perpetual pinning and inspired hysteria. Okay, that may be a bit extreme; it is really an internet pinboard. Bloggers, retailers, cooks, wedding planners, decorators, designers and more unite on this social media platform where people all over the world explore and connect through their shared interests.

7 Sep, 2012

The Breakdown of Social Media Marketing

2016-10-31T15:37:30-04:00September 7th, 2012|Categories: Online Marketing, Social Media|Tags: , , , |

Social media marketing is the way of the future. It is a vast nearly free resource for business to gain consumers and profits. I say nearly free because many of the conventional costs for advertisements do not apply when using social media sites to boost your image. There are no TV ad spot costs, no [...]