Browsing Pinterest is like leafing through Architectural Digest, Martha Stewart’s Living, National Geographic, and GQ Magazine – all at the same time. Its appeal is upscale. According to recent Pew poll, its users mainly are young women. It’s the fastest growing social media. Retailers like Banana Republic, Nordstrom, and Hammacher Schlemmer work their Pinterest boards like crazy. Why?
What is Pinterest? It's virtual creative mania that sucks users in for days on end until they find themselves in a vortex of perpetual pinning and inspired hysteria. Okay, that may be a bit extreme; it is really an internet pinboard. Bloggers, retailers, cooks, wedding planners, decorators, designers and more unite on this social media platform where people all over the world explore and connect through their shared interests.