“A photo says a thousand words.”

This adage is more relevant than ever with the booming importance of photos on social media platforms and your branding strategy. In fact, the number of words a photo says may be more appropriately translated into the number of ‘likes’ on Facebook and the number ‘retweets’ on Twitter. Photos on social media platforms generate 200% more interaction rate with users and followers. This is our ultimate goal. Interaction, engagement and brand recognition.

If you choose to manage your own social media platforms think visual. People always say not to judge a book by its cover, but we do it anyway. It is human nature to be attracted to the aesthetically pleasing. When a consumer is attracted to your logo they will explore deeper into your product or service. When they click on your Facebook page what will they see? If there are pages of text with nothing to visually captivate them they will move on within seconds. If they see photos they will more than likely explore, ‘like’ and ‘share’.

Photos on social media platforms are one of the best ways to go viral. Create an image and put your logo or website on it. If you create a strong graphic or an impressive photo people will like and share it. One of the best places to put a photo is Pinterest. Once the image is on your website pin it to one of your boards. If you have enough followers and enough people ‘repin’ your image your logo and website will potentially be seen by hundreds or even more. This may sound like a lot to take in. If you have any questions about photos on social media platforms and need tips or suggestions on creative ways to reach your audience and potentially go viral give us a call at Strategic Media Inc. at (727) 531-7622.