“A photo says a thousand words.” This adage is more relevant than ever with the booming importance of photos on social media platforms and your branding strategy. In fact, the number of words a photo says may be more appropriately translated into the number of ‘likes’ on Facebook and the number ‘retweets’ on Twitter. Photos on social media platforms generate 200% more interaction rate with users and followers. This is our ultimate goal. Interaction, engagement and brand recognition.
If you’ve ever attended one of our presentations you know the importance of social media research and you’ve heard us say repeatedly that it is not about the quantity of platforms you are on… it is the quality. When it comes to your online presence it is essential for its quality to be reflective of the quality of your product or service. This means not signing up for Facebook, Twitter, Youtube, LinkedIn, Google +, Instagram and Pinterest, but determining which of these high traffic platforms best suits you and your produt or service.
I've always been opposed to Twitter, probably more so than most. I saw it as a feed of materialistic movie stars and whining wannabes. I hoped the social media platform, established in 2006, was just a trend. But how long can you label something a trend before you need to re-evaluate its status?
We have come to that time of year when we should tally up the score on what we did this year and decide on the numbers we want for next year. Even if you find it painful it’s really something that we all need to do. We can rationalize how unimportant the numbers are but in the end the numbers do tell the tale.
When looking at social media and how it’s evolved over the years, people are now connecting to others in ways that never thought it could be possible. If we were to adjust the clocks back 5 years ago, the websites that we know as “the norm” were just starting to get off their feet. Due to advancements in modern technology and the rapid successions of the Internet, websites like MySpace, Bebo, and Friendster were at their peaks.
Browsing Pinterest is like leafing through Architectural Digest, Martha Stewart’s Living, National Geographic, and GQ Magazine – all at the same time. Its appeal is upscale. According to recent Pew poll, its users mainly are young women. It’s the fastest growing social media. Retailers like Banana Republic, Nordstrom, and Hammacher Schlemmer work their Pinterest boards like crazy. Why?
If you have a Facebook or Twitter account, you have most likely come across a photo that has a vintage look to it. That is Instagram; it is one of the most popular mobile photo application to download today. Everyone likes being able to tell a story using photos or for people to see the fun activities they are participating in. That is where Instagram comes in. Instagram is a free, fun, and a famous way to tell your stories through images.
What is Pinterest? It's virtual creative mania that sucks users in for days on end until they find themselves in a vortex of perpetual pinning and inspired hysteria. Okay, that may be a bit extreme; it is really an internet pinboard. Bloggers, retailers, cooks, wedding planners, decorators, designers and more unite on this social media platform where people all over the world explore and connect through their shared interests.
Social media marketing is the way of the future. It is a vast nearly free resource for business to gain consumers and profits. I say nearly free because many of the conventional costs for advertisements do not apply when using social media sites to boost your image. There are no TV ad spot costs, no [...]
Do you remember that embarrassing picture taken at that New Year's party back in 2000? The one where you had a lampshade on your head doing a keg stand. No? Well, that one friend does, the one that just found the picture and has posted it to the internet, tagging you oh-so-helpfully.